Forget Traditional Influencers, Embrace Employee Influencers: The Rise of Employee-Generated Content
Author: Mahmood Owolabi While customer reviews and social media posts (UGC) are popular marketing tools, employees can be just as powerful. Think of them as brand ambassadors creating content (EGC) that builds trust and resonates with potential customers. This approach is another winning marketing tactic for businesses today and using EGC in your communication plan […]